Amey Pune

Founder · Product & Service Design

Blue Wave Laundry.

A neighbourhood laundry service where customers hand over their clothes before they know the price — and trust the bill anyway.

RoleFounder — solo across product, brand & operations
Timeline8 months, ongoing
DomainConsumer service · Operations
An estimate, never a fixed price. Ranges anchored to bag sizes people already picture — a backpack, a duffel, a basket.
The bill you can see coming. Every order carries a photo of the clothes on the scale, confirmed before payment.
Blue Wave — Choose a Service screen

02

Business problem

The real competitor wasn't another laundry. It was distrust.

Customers didn't leave over price. They left over unexpected bills, missed pickups, and never knowing where their clothes were.

Every other laundry A fixed price that quietly hides the surprise.
Blue Wave No price yet — but nothing you can't verify yourself.

The counter where every order starts and ends.

03

Role & constraints

I designed the product. I also did the pickups.

Founder, designer, operator, and support — one person. Every design decision had an operational cost the same day I made it. The product had to survive four hard constraints:

  • 01No payment gateway — the fees never made sense at my scale.
  • 02No real price until the clothes were weighed after pickup.
  • 03Three connected apps to build: customer, staff, and owner.
  • 04All of it manageable by one person.

04

Behind the business

The actual shop

The machines
The scale
Order bags
Tags & receipts
Pickup & delivery
Where the day is tracked

05 — The insight

The hardest moment isn't washing the clothes. It's handing them over before knowing the price.

Get that one moment right, and everything after it becomes easy.

06

Decisions & trade-offs

Every decision demands a price.

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07

How the service works

One service, three connected experiences.

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How it works

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Biggest decision

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08

Outcomes

[ 71 ]%

of customers came back for a second order — the number I actually care about.

A live product with connected customer, staff, and owner apps — refined continuously while running the business for eight months.

₹ [ 90+ ]Revenue to date
[ 1000 ]Orders completed
[ 15 ]Active subscriptions

09 — Reflection

I thought I was designing a laundry app. I was really designing the ten seconds after a stranger takes your clothes and before you know what you owe.

Now I start with constraints instead of ideal flows — because the solutions that survive are the ones that work in the real world, not just on the canvas.